Raising Real Estate Standards

Your sphere of influence contains a small group of people who actively sell for you - your advocates. Most agents fail to identify who these people are and, more importantly, fail to pour back into them with the same energy they receive. This episode breaks down how to identify your top 20-25 advocates and implement a personal, non-programmable approach to keeping them engaged and appreciated. Featured Quote:  "I have seen it a number of times where $200,000 - $500,000 incomes are built upon 15, 20 advocates in the community. It doesn't take many to build a massive business in this business, in the real estate business, on a few advocates that are out in the community." What You Will Learn How to identify the advocates already in your sphere of influence Why your top 20-25 relationships deserve the most intentional focus The difference between personal service and programmable outreach Why serving advocates rarely involves real estate conversations The minimum monthly cad...

  Doing your job right is the baseline - it's not where you win. Brian and Mark unpack what it means to go above and beyond, add to your service, and become more than the average agent. The secret? Small, intentional acts that have nothing to do with real estate but everything to do with the relationship. Featured Quote:  "You win with empathy. You win with connecting with them at a level that was not even on the table when they first started talking to you." What You Will Learn Why the industry bar is so low that small efforts create massive differentiation How to identify personal moments in your sphere's lives that open doors to deeper connection The difference between serving for return vs. serving without expectation Why empathy and emotional connection matter more than transaction expertise How brokerage leaders can model this approach with their agents The importance of taking action on good intentions, not just thinking about them How going above and beyond tu...

  In this Quick Wins Series episode, Brian and Mark deliver a quick-hit strategy on maximizing your sphere of influence. Most agents recognize their sphere provides 80% of their business, yet they fail to intentionally nurture these relationships. Client events offer the most underutilized lead generation strategy in real estate, creating multiple touchpoints around a single gathering while deepening relationships that drive long-term business growth. The fourth quarter presents a natural opportunity to overcome the intimidation of hosting events and start making meaningful deposits into your sphere. Featured Quote:  "What's really cool is if you sit back and watch, and I've done this on a number of occasions, is when the agent, the principal who put all this stuff together, is off to the side talking to someone, and then you watch this group of people come together, and they start interacting. And they start pouring into one another. It's just this snowball effect of ...

  Most real estate agents know AI exists but feel paralyzed by where to start. The technology isn't meant to replace your expertise - it amplifies it. When you understand how to prompt effectively and which tools solve real problems, AI transforms from an intimidating concept into a practical assistant that makes you faster, more efficient, and more effective in your business. Featured Quote:  "It doesn't replace your expertise. It basically amplifies it. The more detail you give it, the better quality of input you give it, the better quality of output you get out of it. It's gonna help you work faster and more efficiently and increase your quality of output as long as you're giving it good information." What You Will Learn Understand the four major AI platforms  and how every other AI tool uses them as the "engine under the hood" - helping you cut through the overwhelming number of options Master prompting techniques  that get you 80-90% of the way ...