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Season 5 - Episode 13: Quick Wins: Maximizing Your Sphere

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  In this Quick Wins Series episode, Brian and Mark deliver a quick-hit strategy on maximizing your sphere of influence. Most agents recognize their sphere provides 80% of their business, yet they fail to intentionally nurture these relationships. Client events offer the most underutilized lead generation strategy in real estate, creating multiple touchpoints around a single gathering while deepening relationships that drive long-term business growth. The fourth quarter presents a natural opportunity to overcome the intimidation of hosting events and start making meaningful deposits into your sphere. Featured Quote:  "What's really cool is if you sit back and watch, and I've done this on a number of occasions, is when the agent, the principal who put all this stuff together, is off to the side talking to someone, and then you watch this group of people come together, and they start interacting. And they start pouring into one another. It's just this snowball effect of ...
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Season 5 - Episode 12: AI First Steps w/ Scott Rippey

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  Most real estate agents know AI exists but feel paralyzed by where to start. The technology isn't meant to replace your expertise - it amplifies it. When you understand how to prompt effectively and which tools solve real problems, AI transforms from an intimidating concept into a practical assistant that makes you faster, more efficient, and more effective in your business. Featured Quote:  "It doesn't replace your expertise. It basically amplifies it. The more detail you give it, the better quality of input you give it, the better quality of output you get out of it. It's gonna help you work faster and more efficiently and increase your quality of output as long as you're giving it good information." What You Will Learn Understand the four major AI platforms  and how every other AI tool uses them as the "engine under the hood" - helping you cut through the overwhelming number of options Master prompting techniques  that get you 80-90% of the way ...
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Season 5 - Episode 11: Advocacy Matters w/ Jon Hardister

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  The Triad faces a critical housing shortage of 30,000 units by 2030, but infrastructure limitations and regulatory inconsistencies threaten to derail growth. Jon Hardister reveals how strategic advocacy and regional cooperation can transform these obstacles into opportunities for sustainable development. Featured Quote:  "Building touches everybody. Everyone needs and wants a place to live, a place to go shopping, a place to go to work...There's so many jobs tied into it...and it's important socially just for quality of life to make sure that we have a building industry that's successful." What You Will Learn Why the Triad needs 30,000 new housing units by 2030 and what's standing in the way How inconsistent municipal regulations create hidden costs for local builders The $3 billion infrastructure challenge that could make or break regional growth Why water and sewer capacity matters more than zoning for future development Practical steps real estate profess...
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Season 5 - Episode 10: The Lost Art

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  This episode tackles a powerful truth: 99% of real estate agents know they should write personal handwritten notes, but only 1% actually do it consistently. Brian and Mark explore how this simple, almost trivial habit creates profound connections in our digital age, where genuine personal touch has become increasingly rare. Featured Quote:  "I'll tell you this. And as you age and you get older, just as you progress in different age groups, not necessarily getting older, it means something different... And let's just be honest, in today's world, the cost of sending a personal note is not insignificant. It takes, first of all, when I receive it, I know, A, they took the time and they were sitting down and they were writing something down. They took the time and they were thinking about me for a period of time. But then they took their resources and paid close to a dollar to send me this letter." What You Will Learn: Why Brian Buffini built a multi-million dollar e...
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